Why Choose Seadog?

• Seadog: Short 6–8 week course blocks; with no tuition disrupting school holidays..
• Competitors: Continuous rolling contracts that assume you are staying indefinitely.
• Seadog: No notice period required; simply don’t re-book for the next block.
• Competitors: Formal notice periods (often 4+ weeks) mean you pay for weeks after you’ve decided to quit.
• Seadog: Low upfront cost (approx. £66–£88 total) per half term/ £11.00 per class.
• Competitors: Higher financial exposure via automated monthly payments and "joining fees." Around £80 per month.
• Seadog: Credits or catch-ups are provided if the school cancels a lesson.
• Competitors: T&Cs often state "no obligation" to refund, even if the pool is closed or the teacher is absent.
• Seadog: Small groups capped at 6 children, ensuring high engagement, lots of swimming and maximum safety.
• Competitors: Groups often reach up to 10 children, leading to less 1-to-1 time with the teacher.
• Seadog: Transparent pricing (£11 per lesson) with no hidden equipment fees.
• Competitors: Premium pricing (£20+ per lesson) plus mandatory branded gear and photo-shoot upsells.

"Mark’s delivery is confident and highly engaging. He uses a wide range of equipment to make activities fun for learners and demonstrates a perfect technical standard. His awareness of his team and his ability to share deep industry knowledge makes him a standout instructor."

"A confident and smiley instructor who delivers fun, engaging lessons with perfect demonstrations. Mark shows great awareness of his learners and uses creative activities to achieve consistent results. Highly recommended."

Why Choose Seadog?

• Seadog: An independent local business run directly by the owner/instructor (Mark Fleming FIOS), offering a personal touch.
• Competitors: Large conglomerate franchises where lesson quality and rules are dictated by a head office.
• Seadog: Protected by a fully qualified and seasoned RLSS Lifeguard (32133199) insured with Swim England and trained in Baby & Infant CPR & First Aid, Spinal PXB Training and qualified in AED Defibrillator.
• Competitors: Frequently not lifeguarded and use staff with only "Pool Rescue" awards, which are basic qualifications for teachers, not for professional lifeguarding in emergency situations.
• Seadog: Fully Swim England Approved, following the national governing body’s premier "Learn to Swim" framework.
• Competitors: Often follow internal franchise programs or alternative associations that may not align with standard school-age levels.
• Seadog: Taught by a consistent, high-level instructor (Mark) who knows every child’s specific needs and fears.
• Competitors: High staff turnover in franchises often means rotating teachers, which can stall a child’s progress and confidence.
• Seadog: Focus is entirely on swimming skills and fun with no mandatory "extra" costs.
• Competitors: Heavy focus on singing and commercial upsells like underwater photography, branded merchandise, and badge fees.

Meet Your Instructor

Mark Fleming FIOS

Founder, Owner & Swim England Instructor for Swimming and Physical Education at Seadog Swim School.
I am a young, male, high energy SEQ instructor and a good read of character. I know when to dial it back if the children are overwhelmed, unresponsive, hyperactive or we are learning floating and gliding skills that require calmness.
I am excellent at defining and identifying intrinsic and extrinsic motivation whilst igniting strong desire to learn and overcome fear through a vibrant teaching aesthetic.
I am a fully accredited and insured swim school operator with 4 years experience as a Royal Lifesaving RLSS lifeguard.
Delivering swimming tuition is my passion and outside of work I enjoy scuba diving, poetry, snorkelling, open water swimming racing, volunteer charity work, learning languages, fitness classes and I have grade 8 qualification in guitar.